Improve Scannability With Headings, Bullet Points, Lists, Stats, and Other Visual Elements

Headings

Headings are a great way to break up your content and make it easier to read. They also help search engines understand the structure of your page, which can improve your ranking in search results.

There are six different heading tags (h1-h6), with h1 being the most important and h6 being the least important.

Use h1 for the main title of your page and h2-h6 for subheadings.

Bullet Points

Bullet points are a great way to list information in a concise and easy-to-read format.

Use bullet points to:

List the benefits of a product or service

Highlight key points in an article

Create a timeline of events

Lists

Lists are similar to bullet points, but they can be used to format information in a more structured way.

Use lists to:

Create a numbered list of steps

List the ingredients in a recipe

Create a table of contents

Stats

Stats are a great way to add credibility to your content and make it more persuasive.

Use stats to:

Support your claims

Make your content more interesting

Add credibility to your brand

Other Visual Elements

In addition to headings, bullet points, lists, and stats, there are a number of other visual elements that you can use to improve the scannability of your content.

These include:

Images

Videos

Infographics

Callouts

Pull quotes

Use these elements sparingly, and only when they add value to your content.

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